12 - ROMANIA - HIPROBAR


School:  Dunarea de Jos University of Galati

Category: Biscuit&Cake, Breakfast, Dessert, Nutracetical

Short description: A healthy snack balanced in essential aminoacid content and other important nutritious components.

The SMART BAR team will present a reinvented protein bar, which novelty consists in combination of two high value protein sources that gives an ideal proportion of essential amino acids: whey protein concentrate and soy protein isolate. In order to have a nutritionally complete food, we added healthy sources of lipids and carbohydrates, namely honey and coconut oil. The new product represents a healthy approach, being recommended for consumers of all age categories, regardless of their activities, in the form of a snack. The product delivers slow-release energy and many biologically active compounds, so much necessary for an active life. The obtained bar has a significant content of antioxidants and fibers, helping thus the immune system and peristalsis. Moreover, the product concept is based on several current trends, such as: the consumption of “ready to eat” products, minimal packaging, clean label, minimal carbon footprint together with minimal thermal processing. HiProBar gives the consumer all the high quality nutrients that he needs in a quick bite, in the perfect proportions for the body metabolism. By doing this, it satisfies one of the current problems that the modern society has, shortage of time to eat healthy.