13 - ROMANIA - WHOOPIE ICE
Short description: A delicious eco-innovative ice cream made of concentrated whey with cream and local fruits.
Whoopie Ice is a delicious ice cream made exclusively out of concentrated sweet whey, an excellent source of high nutritional value proteins, with cream, quince and plum pulp, fruits with low glycemic sugars, rich in antioxidants vitamins and fibers. Whoopie Ice applies circular economy principles and uses the secondary product- cream - and the large amount of by-product- sweet whey, 80-85% - that results in brine cheese making to obtain a new formula of ice cream. Based on a short processing chain, applying whey concentration to only 28% dry matter and thus saving energy costs, using local fruits, the original processing idea is designed to re-integrate most of the resulted by-products. Accordingly, the topping of Whoopie Ice is made of jelly obtained from quince quills (by-product) with low sugar content reticulated with sugar and calcium. Also integrated into the topping are the attractive crafty letters made of fruit insoluble fibers (by-product), meant to add value, but also to create and retain customers loyalty. All of us, but especially the lactose-intolerant consumers will have with Whoopie Ice the opportunity to indulge in a new, tasty dessert with hydrolysed lactose. Whoopie Ice was created to meet the consumer´s needs of clean label ice creams, free of preservatives, baring only natural colours and brings in new exciting flavours and taste given by quinces and plums that are not yet present in other ice creams on the market. Product shelf life: 1 year at -20°C.