13 - SERBIA - ROUNDY


School:  Faculty of agriculture, University of Belgrade

Category: Biscuit & Cake, Breakfast, Dessert

Short description: Snack, a mixture of valuable nourishing components (proteins, carbohydrates, fibres, vitamins).

Roundy presents an innovative product within the market of nutritious snacks. The crucial difference between the Roundy nutritious snack and other snacks is in optimal ratio between macro and microelements in addition to the high level of proteins. The content of nutritious substances in one meal (one package of the Roundy nutritious snack) satisfy prescribed optimal intake for 6 hours of moderate physical activity. The product itself is specific because its production is based on natural raw materials with no additional artificial colours, sweeteners or preservatives. This nutritionally rich snack owes its sensory characteristics to carefully selected raw materials of purely natural origin with minimal application of the primary processing. The product colour comes from anthocyanins, natural colourants present in cherries and raspberries. The acidity of the product also comes from raspberries and cherries that are partly neutralized and regulated to an optimal level by the addition of neutral raw materials such as cereal products. The key feature of the Roundy nutritious snack production is exploitation of the byproducts of the juice production which presents an ecological problem. The idea for the final product is embedded in recognition of potentials of these byproduct which are now adequately applied and transformed in the fantastic Roundy. The advantage of this nutritious snack is the possibility for development of a whole range of products such as Roundy vegan/sport.